We take on a small number of properties each year. Tell us about yours, and we’ll arrange a private consultation.
Waeve is a performance marketing studio for luxury travel and hospitality. It runs the demand side of a property's business: the advertising, the website, the enquiry process and the follow-up. Waeve works with lodges, boutique hotels, resorts and the experiences they sell, and measures the work in direct bookings.
A five-figure stay or a once-in-a-lifetime experience is considered over months, not booked on impulse. The audience is therefore small, and the creative has to carry desire, not price. An enquiry usually becomes a conversation before it becomes a reservation. Volume tactics work against you.
Yes. The published case study is a safari group, but the work suits any property or experience that is expensive, considered and sold on desire. Boutique hotels, resorts, villas, private islands, and the experiences built around them. What matters is the calibre of the experience and the length of the decision, not the category.
Engagements are scoped per property across three managed tiers: Starter for a single channel, Ascend for the full paid stack with email and sales strategy, and Apex for portfolios needing brand, content and a dedicated team. Where a property needs services that span more than one tier, Waeve scopes the engagement to fit.
Time to results depends on spend, season and how much of the funnel already works. One of our clients on the Ascend programme saw a 782% rise in high-net-worth enquiries and 5.6× return on ad spend across three months. Waeve reports against revenue and ADR from the first month.
An online travel agent (OTA) booking arrives with commission attached and the guest's details held by the platform. A direct booking keeps the margin and the relationship, which is what makes a returning guest possible. Waeve moves the mix toward direct without giving up the volume OTAs bring.