Insights

Field notes on
desire, engineered.

Perspectives on luxury travel and hospitality marketing: performance, demand, brand and direct bookings. What we are learning, shared as we learn it.

From SEO to GEO: what AI search changes for an independent property

Saubhagya Bhagyaraj

Published on: 03/08/2026

Nearly half the hotels AI assistants recommend never appear in Google's results. What the Tharro and Cloudbeds studies found, and what an independent property can do about it.

Strategy