Five SEO myths, and the studies that end them
Published on: 04/09/2026
Rank first and you get found. Block the bots and stay safe. Five pieces of SEO advice that no longer hold for an independent property, each one ended by a dated study.
Insights
Field notes on
Field notes on
desire, engineered.
Perspectives on luxury travel and hospitality marketing: performance, demand, brand and direct bookings. What we are learning, shared as we learn it.
From SEO to GEO: what AI search changes for an independent property
Published on: 03/08/2026
Nearly half the hotels AI assistants recommend never appear in Google's results. What the Tharro and Cloudbeds studies found, and what an independent property can do about it.